I drove to Missouri today to pick up my daughter from college for the weekend. On the way home we stopped in Rolla, Missouri so she could pick up something for her sinuses. Getting back into the car, I happened to look up and see this upside down billboard.

I’m still trying to decide if this was an incredible screw-up, an advertising company’s subtle “drop dead” comment to a deadbeat customer, or someone’s brilliant advertising gimmick. What do you think?

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